As a business we are encouraged to find and promote our unique selling point, that one thing that makes us different from others. When you first start out this can be really difficult. If you take the cake industry at first it would appear that everyone has been there and done it before you and what’s more they have done it even better than you.
The internet / social media is flooded with pictures of beautiful cakes and it is easy to find yourself comparing everything you do with others. What you don’t notice at the start of you business is the ones that are not as good as yours.
You see business is run on a continuum of lines from worst to best for example
You get the picture, the possibilities for comparisons are endless. In the end what really matters is what your customers like, so when I decided that the only comparison I now need to make is comparing my work from previous years asking myself have the following improved….
I am happy to say I can see real improvement, I hope you agree
Sadly lockdown has limited the amount of face to face training we can take part in so hopefully 2021 will bring even greater opportunities for further improvements. Until then I hope you continue to enjoy my creations.