It's all in the ingredients!
Your ingredients are chosen to meet your specific preferences it enables you to consider, allergies, dislikes and favourite flavours etc. Where supermarket cakes determine the design and ingredients for you. Supermarkets are able to bulk buy their cakes which helps them keep the costs down.
Nozzles, cutters and tools, each individual cake needs an individual set of tools to create its decoration, Supermarkets are able to use advanced technology to create 100’000s of the same design daily again keeping their costs down.
Gadgets & Gizmos:
Every home baker has to buy themselves an array of gadgets and gizmos to help them fulfill their cake orders including food mixtures, blenders and liquidizers all of which create business expenses that have to be met
Meeting Environmental health & Trading Standards regulations can be costly both in terms of time and finances. Supermarkets have a happy band of staff where home bakers have to become a cleaner, accountant, business manager as well as a baker.
Gaining the expertise to make personalised tasty celebration cakes can mean spending out on a vast amount on specialised training, which can be costly. For example making sugarpaste models, creating smooth cakes and edges, producing beautiful buttercream flowers. As well as paying for training in skills. Expertise is also needed in Food hygiene, Understanding Allergies, running a business. All these course have a cost.
Cake makers have a devotion to their craft, their love of the work shows through in their cakes. Their cakes are taken care of right up until they are delivered to you in pristine condition. When you go to pick up a supermarket cake you often find they have been handled so much that they can be slightly damaged.
Each cake is created and designed to meet your individual needs. Creating masterpieces takes time, sometimes eating into precious family time. Cake makers have to put a price on their time, it is their job. The more details you require on your cake the more time it will take and the more you will be asked to pay.
Home bakers need to consider the costs of their utilities including oven usage, lighting, electricity, all of which are needed to run a successful home bakery.
You don’t have the luxury of a shop front so need to spend time and money on using social media, creating advertising and marketing posts.
Time is the biggest cost….
Time to manage orders, send out invoices
Time to clean and prepare the kitchen for baking
Time to weigh and measure ingredients.
Time to make the cake
Time to make cake models
Time to decorate the cake & board
Time to package and deliver the cake
Time to clean down the kitchen
Time to shop to shop for ingredients
Just a few of the aspects of cake making that takes up your time.
There are not too many cakes in Asda that create a lasting memory. When you present someone with a cake you want them to experience that Wow factor that moment that says you thought about them.